About Cooks

About Us

"The company is happily celebrating its 20-year anniversary, sharing and building relationships with millions of kitchen lovers all over the country, and the fun is just beginning!”
-Peter Vander Stichele

 

The Story Behind Cooks Innovations

 

Twenty years ago, in 1998, Cooks Innovations was founded in Orlando, Florida, by Belgium native, Peter Vander Stichele.

Peter’s mission was to make the American kitchen more fun and more enjoyable by bringing to the US, the latest and greatest European innovations.

 

20 Years later, in 2018, Peter’s vision has exceeded his wildest dreams, as millions of life-enhancing kitchen products have been bought by satisfied customers across the United States and from around the world.

Cooks Innovations’ success story stems from Peter’s European DNA and American education.  Indeed, if he got his passion for cooking and good food from his mother’s kitchen near Antwerp, Belgium, he fell in love with the American spirit and lifestyle, first getting his MBA in Phoenix, Arizona and then raising his family in beautiful Orlando.

Peter’s global vision and multicultural approach made him the perfect ambassador for Cooks Innovations. 

Today, the company is happily celebrating its 20-year anniversary, sharing and building relationships with millions of kitchen lovers over the country, and the fun is just beginning.

Mission  Statement

To provide our customers with enjoyable life enhancing home solutions.

Core Values

Our Core Values

 

 

What We Are All About

 

At Cooks Innovations, we design, manufacture and distribute truly unique problem-solvers for the home, emphasizing on kitchen gadgets that will make your life easier, save time, and provide a better way to cook.

We are always thinking of ways to create groundbreaking innovations for the modern kitchen and home. You can find our products in brink-and mortar stores, on television, in catalogs, in webstores across the country, and in our exclusive online boutique!

Back to the top